A 3-Part Recipe for Success for Your Capture Page

The other afternoon, my daughter and I were baking a batch of chocolate chip cookies. We lined up all the ingredients and began our process of measuring, mixing and baking. However, my daughter said to me, "Mom, let’s just make our own recipe and find out what happens!"

Well, I am always up for a challenge. So, we decided to make a special batch of "Peanut Butter With a Bit Of Chocolate Chip Cookies."

After putting together the ingredients and baking our concoction, we weren’t so thrilled with the results. First of all, I am not a professional baker (that’s probably the understatement of the year). So, I don’t have a good sense of how much salt, sugar and flour is needed to make a good cookie.

We both discovered that we better follow the recipe next time! Network marketers make this exact same mistake every single day. They decide to build a capture page (aka landing page or splash page) in order to "capture" their prospect’s information. As a successful networker, I truly believe that a well-designed capture page is one of the very first ingredients to immense success.

The problem is that most marketers just throw together a haphazard conglomeration of pictures, hype and nonsense hoping that the final product will appeal to a prospect. Unfortunately, like my cookies, you need to follow a recipe!

I have found that there is a way to put together a capture page that will produce a large number of prospects to supply you with their information. Here it is:

1) You need a compelling HEADLINE. Like it or not, you only have three quick seconds to capture your prospect’s attention. Therefore, you need to put quite a bit of time and energy into creating a fantastic headline that compels the prospect to stay on your page.

2) Throughout the BODY of your website, your job is to create a relationship with your prospect. This can be accomplished through bullet points, great ad-copy, audios, and videos. The only purpose of the BODY of your website is to create a connection with your prospect.

3) Finally, you need a CALL TO ACTION. Once your prospect has looked over your site, you need to tell them what you want them to do. In addition, you will even have a higher conversion rate if you offer something of value to your prospect like a downloadable report or e-book.

Remember, there is a recipe that you can follow to realize success and high conversions with your capture page. You just need to put the ingredients together correctly!

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