Real Madrid Unfazed By Row Over Cristiano Ronaldo's Image Rights

Real Madrid are still confident their £80m deal with Ronaldo will go ahead despite a disagreement over endorsements
Real Madrid were last night entirely confident of agreeing personal terms with Cristiano Ronaldo despite a disagreement over the player's image rights. Sources at the Santiago Bernabéu remain adamant that the deal will go ahead and will not even be delayed.

Ronaldo's agent, Jorge Mendes, wants the Manchester United winger to receive a greater share of his image rights than the 50-50 deal that Madrid agree with all of their galácticos, their former midfielder David Beckham included. Madrid, whose determination to sign the Portuguese superstar owes much to his marketability, are reluctant to agree to a deal that is tipped in the player's favor. Their president, Florentino Pérez, does not want to break with an economic model he insists has been successful.

Pérez remains unconcerned about the difference, however. Madrid have set a 30 June deadline to conclude negotiations with Mendes and formally complete the world-record £80m deal to take him from Old Trafford. That is the cut-off point agreed by the two clubs and, with two weeks still to go, Madrid believe that they are on track.

Although Madrid are reluctant to cede to Ronaldo's demands, there is time to reach an agreement and they are confident that the rest of the package will be sufficiently attractive.

They are offering to make Ronaldo the best-paid player in world football on a salary that could reach ¤13m (£11.1m) a year after tax.

Any image rights deal would cover endorsements that Ronaldo signs only after he joins Madrid, meaning that the Portugal international would continue to receive 100% of existing deals with sponsors such as Nike and the Portuguese bank Banco Espiritu Santo. And Madrid say that not only does their earning potential increase with Ronaldo, his earning potential increases by being at the world-renowned club.

Madrid are building a package in which Ronaldo would earn approximately £211,000 a week during the course of a six-year deal. The figure dwarfs the ¤9m Madrid are understood to be paying the Brazil playmaker Kaka, their recent signing from Milan, and is more than double the ¤6m a year earned by the club captain, Raúl – the same figure paid to all of the galácticos during Pérez's first stint as president.

© Guardian News & Media 2008
Published: 6/17/2009
 
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