Olympics Inspire Mccartney
Stella McCartney brings the sporting spirit of the Olympics to the London fashion week with her new Adidas range
Size zero is so last season. Inspired by the Olympics, Stella McCartney brought the sporting spirit to London fashion week yesterday with her new Adidas range for sport and gym, showcased in action by Olympic athletes on the trampoline, balance beam and tennis court.
British Olympic trampolinist Jaime Moore performed somersaults and flips while modeling swimsuits with curvy mesh panels aesthetically inspired by corsetry, but designed for maximum freedom of movement.
Beth Tweddle and Becky Downie, stars of the artistic gymnastics team, performed on the balance beam wearing the "yoga" range: leotards under loose cropped leggings inspired by men's long johns. Tennis players were in feminine, Gatsbyesque tennis dresses with fluted sleeves and lace applique detailing. Runners on treadmills were futuristic in sheer white hooded sweatshirts and short shorts. McCartney's motto of the season - "health is wealth" - put a welcome optimistic spin on a fashion week whose glamor and frivolity is in uneasy contrast to developments in the City.
McCartney, who has been designing for Adidas for three years, has signed up her personal trainer, Tracy Anderson, to work with her on the gym collection.
British cycling gold medalist Victoria Pendleton, attending as a guest of McCartney, praised Stella for the Adidas line, saying: "It's nice to feel feminine and attractive, even when you're sweating."
British Olympic trampolinist Jaime Moore performed somersaults and flips while modeling swimsuits with curvy mesh panels aesthetically inspired by corsetry, but designed for maximum freedom of movement.
Beth Tweddle and Becky Downie, stars of the artistic gymnastics team, performed on the balance beam wearing the "yoga" range: leotards under loose cropped leggings inspired by men's long johns. Tennis players were in feminine, Gatsbyesque tennis dresses with fluted sleeves and lace applique detailing. Runners on treadmills were futuristic in sheer white hooded sweatshirts and short shorts. McCartney's motto of the season - "health is wealth" - put a welcome optimistic spin on a fashion week whose glamor and frivolity is in uneasy contrast to developments in the City.
McCartney, who has been designing for Adidas for three years, has signed up her personal trainer, Tracy Anderson, to work with her on the gym collection.
British cycling gold medalist Victoria Pendleton, attending as a guest of McCartney, praised Stella for the Adidas line, saying: "It's nice to feel feminine and attractive, even when you're sweating."

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