Olympics: Cycling Chief King Offers to Help Other British Sports

As the track racing team celebrated their massive medal haul, British Cycling's chief executive Peter King – who likes to remind himself that he is Dave Brailsford's boss, because "there is no better thing that can be said right now" - insisted that the expertise his team has developed in the last 10 years was readily available for other sports within Britain who wanted to move forward.

"We want to see more success, not just for ourselves but more success for British sport. There are other sports that have come here with low medal targets and have failed to achieve them. There are big, big sports that have come here with medal targets, some may be pleased with what they've done, others not so pleased.

"Our expertise is always available if anyone wants to come to us and say 'can you help me out here', 'can you do do this', 'can you do that'. We have a strong team, a big team, we've learned a lot of lessons in the last 12 years. We want to share that. We don't just want British cycling to be the strongest in the world, we want British sport to be the best in the world."

"We are well funded, probably better funded than anyone competing here. That's showing through but it takes time to do that. Other sports have the same opportunity as we have had. I think there are lessons to be learned and we would like them to learn those lessons. We really would.

King has been at the helm together with president Brian Cookson for the last 12 years, and believes that having gone from nowhere to world domination on the track, cycling is now in a position to lobby strongly within government and elsewhere for high-agenda items such as better facilities and greater tolerance on the roads from motorists.

"I do believe it is now possible for us to use this success as a spur for action, to say this is what can be done, we are your most successful Olympic sport. It's not just what we can do for our agenda, it's what we can do for the national agenda, for all of the things that are good that come from cycling. We are at a tipping point. Cycling is really big news."