Olympics: Phelps Launches Bid for Immortality With New Record

Michael Phelps coolly launched his bid for Olympic immortality by breaking his own Games record for the 400m individual medley with a calculated early surge in the opening day heats at the spectacular Water Cube aquatic center.

The American, seeking to eclipse Mark Spitz's haul of seven gold medals set at Munich in 1972, recorded a time of 4mins 7.82secs to qualify fastest for the Sunday morning showdown with his compatriot Ryan Lochte. He admitted afterwards he had been determined to send a message of intent to his rivals from the outset. "I wanted to be in the middle of the pool for the final because that's going to give me an advantage," said the 23-year-old, who already holds the world record for one of the toughest races on the Games schedule. "I'm pretty satisfied with the time. I didn't think I'd swim that fast in the preliminaries."

There are a potential 19 further races still to go if Phelps wishes to edge past Spitz and become the undisputed emperor of the Beijing pool. Even at a Games being staged on such a monumental scale eight gold medals will take some collecting, but there was an ominous ease about Phelps's first outing. At the halfway mark he was only a fraction outside the world-record split-time and he was a second and a half quicker than his nearest qualifying pursuer, Hungary's Laszlo Cseh.

Known as the 'Baltimore Bullet' to his friends, it was clear Phelps meant business even before he mounted the blocks. Gone was the wannabe handlebar mustache he has sported during his initial days in the athlete's village, a further clue that Phelps is not here to muck about. There is even less body hair at an Olympic swimming meet than you'll find at the average alopecia clinic, and Phelps would be missing a trick if he did anything to encourage the myriad smooth operators around him.

All that remains now is to prove his fast start was not a premature splash in the pan. Mental strength will be every bit as important as the extraordinarily long torso which makes him unique in his chosen sport. It is Lochte's misfortune to be around at the same time as this veritable human fish but even the unluckiest swimmers have drawn first prize in terms of the venues at this Olympics. While others broil outside in humidity and heat of steaming intensity, the Water Cube is a spectacular oasis which can accommodate 17,000 grateful spectators. The organizers' problem is not so much keeping the swimmers happy as extracting them from the cooling water once their races are over.