Priest at Prayer Gets 150,000 Hits

The French love of reality programs encompasses the music talent show Star Academy, match-making for lonely rural farmers and a polite version of Wife Swap - On a echangé nos mamans. But now the French Catholic church has jumped on the bandwagon with a show about priests that has become an internet phenomenon.

The diocese of Besançon in eastern France has launched Prêtre Academy - Priest Academy - to mark its first ordination of a new local priest for three years.

In episodes available online, viewers can watch the new recruit, Franck Ruffiot, 30, demonstrate how he prays, pay a visit to trendy contemporary artist friend and explain his feelings in a diary room. Two slightly older priests, Michel and Christophe, are followed in their daily lives.

The online show began as a marketing drive to reach young people as the church struggles with declining numbers - each year 500 priests retire or die in France while only 100 recruits join the clergy. But the short episodes showing the priests' somewhat mundane local lives have become a kind of light-hearted cult viewing online, with the first two installments netting more than150,000 hits and the final episode due this week.

The Besançon diocese said it filmed its young priests to show that the church was "less square" than people thought.

The Vatican approves the initiative and one of the priests filmed deemed the internet "the sixth continent to be evangelized".