Playboy Bets on New Mansion in Macau

Playboy Enterprises, home to gentlemen clad in silk pajamas, girls with bunny ears and an empire that ranges from gambling to soft-core porn announced plans yesterday to open a Playboy Mansion in Macau.

The Mansion, based on the idealized Los Angeles home life of Playboy founder Hugh Hefner, will feature pools, grottos, restaurants, a hotel and gambling tables. And of course, scantily clad "bunnies".

The recreation of the Playboy Mansion follows the successful opening last year of a Playboy club in Las Vegas. At one time Playboy ran 22 clubs, from Chicago and New York to Tokyo. But thanks to an awakening cultural maturity, feminism and the growth of pornography the clubs died out, the last closing in 1991 in Manila.

Today, however, conditions have again changed, with an explosion of interest in gambling and a burgeoning resort sector.

Macau, a former Portuguese colony administered by China, was for years the personal fiefdom of billionaire Stanley Ho. But in 2002, Beijing ended Ho's casino monopoly.

The first foreign-run casino opened in Macau in 2004, and the territory's revenue has soared. Last year, gambling revenue in Macau, which has 500,000 residents, grew to £3.5bn, exceeding that of Las Vegas.

Not all of Playboy's products are available in China. Its magazine is banned.

© Guardian News & Media 2008
Published: 6/27/2007
 
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