5 Head-Slapping, "Why Didn't I Think of That" Ways to Get the Word Out About Your Website

Call me a copywriting and marketing junkie, but whenever another one of my clients launches a new website, I get a wild urge to do cartwheels up and down the street.

(Okay, ya got me - I have never, EVER been able to do a cartwheel.) But it really is difficult for me not to pounce all over them about the many ways that they can advertise their business on the web for free.

I know that many of my copywriting clients feel a bit breathless after the launch. This is all so new and overwhelming for them-- they need to to bask in the warm and supporting embrace of long-time pals and colleagues, then take a little recovery time. So, I'm sitting on my hands over here. I will not pressure my clients. Yet. ;)

Following is a list of ways to get the word out about your new web business. I'm hoping that as an online business owner and reader of my blog, you'll be able to put this information to good, practical use.

What to Do After You Launch Your Web Business

1. Sign up for a reputable email management service.

The reasons for doing it this way (and not out of your email inbox) are thousandfold. One, you will avoid having your IP accidentally reported as a spammer. Two, you can set up your email autoreplies in advance to streamline any email drip campaigns you're running. Three, ezine readers frequently become clients or product buyers down the road.

I recommend KickStartCart.com. It's more expensive, but if you plan to sell information products one day, you'll be able to put your order sales on autopilot using a secure system that takes credit cards.

2. Write a press release announcing your launch.

Submit it to the umpteen million websites that run press releases all over the web via RSS feed. You'll need to make your press release newsworthy; for example, how does the launch of your online business coincide with the current market situation? Cover the WHO, WHAT, WHEN, WHERE, HOW, WHY in your press release and keep it to one page. Don't forget your website link and contact information.

I recommend submitting to PRWeb.com and PRLeap.com, among others. For the full list, send me an email.

3. Have an ezine template designed in HTML, and add ezine signup boxes to every page of your site.

Uh-oh, that takes work doesn't it. Relax, there are people like Dina the Copywriter out here who can professionally-design your ezine template and then set you up with monthly ezine management for a flat fee that suits your budget. One thing I've noticed is that customer quote requests and spontaneous product orders seem to fly in just after every new ezine release. What other reason do you need?

4. Write and publish articles on the web that include a link back to your site.

This is a highly effective no-cost web marketing tactic that drives traffic to your site (very similar to mass-submitting press releases on the web, but your links last longer out in global circulation). In fact, I wrote an ebook on article marketing which will teach you the ins and outs of the process and fire up your creativity. And here's another great resource for optimum article production was recently released by article official Chris Knight of EzineArticles.com, the top ranked article distribution website.

I recommend submitting your articles to EzineArticles.com to start, then asking Dina at Wordfeeder.com if she can help you manage a grand-scale article marketing campaign that meets your exposure goals each month while bringing in a steady stream of new prospects (which you will then capture for later use via your ezine).

5. Join online business networks.

Just like local brick-and-mortar outfits, global enterprise offers the opportunity to connect with fellow professionals who can use and refer your services and products to their friends. But the key of course, is regular participation.

I recommend joining the Ryze Business Network. For just 10 dollars a month you can have your own, HTML-designed web page that advertises your website to countless others in the market for what you sell.

This seems like an overwhelming list of tasks to tackle, but the truth is that you *must* employ each and every one of these strategies if you want to become well-recognized in your niche. The good news is - help is everywhere. Select just one of these five steps, then email me, Dina AT Wordfeeder.com and together we'll get a jump-start on your marketing at a price that works with your budget.

Copyright 2006 Dina Giolitto. All rights reserved.

Sign up for the Copywriting and Marketing Ezine from Dina at http://wordfeeder.com and learn to write search engine-friendly Web copy and market your Web based business for free.

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