Crystal Trino's Journal Nov 23 2006 Entry

November 23. Thursday Night.

Hi Journey.

We have just so many WriteBack postcards I really needed two flights to LaGuardia to finish them up.

But I sped through them. It’s the best way to keep my finger on the pulse of the company.

Joni indexed all the answers once again into a spreadsheet. This year she printed it out for me and highlighted different areas in color. It made it much easier to read on the plane; I didn’t have to pull my laptop out once on the flight to Chicago or the flight to New York.

Results almost mirrored last year’s: 76% married, 92% female, 77% employed outside the home. 89% have kids, 47% with at least one child still at home. 69% read some books or magazines or websites on home decorating. Top 3 magazines are still Cosmo, Better Homes and Gardens, and AARP The Magazine. Cooking tops the hobby list.

And we still have a high approval rating: 96% this year. But the referral rate is always my best indicator: 42%, up 7% from last year.

That referral rate, not that’s the real deal, Journey. They might lie on a little customer service satisfaction survey, but they aren’t going to lie to their friends when they recommend you. If they do, and we blow it for their friends, not only do they risk the friendship, but they risk their own reputation. And that’s something equally valuable for most of my clients.

Thanksgiving dinner was great, but I’m drop-dead tired. I’ll fill you in later.

Goodnight, Journey.

Journey Today
Crystal Trino's life journey