Crystal Trino's Journal Nov 14 2006 Entry

November 14. Tuesday Night.

Hi Journey.

Joni is great but I’ve an feeling that she’s holding back too much during our marketing strategy sessions.

We shoehorned in a Bloom Team meeting today. Everyone on staff is just so deadlined right now with new proposals and delivering current projects on time that none of them really wanted to noodle through new ideas on how to improve our marketing.

Yet we must. We must constantly strive to be better, or we will fall behind. That’s what the best companies do--they keep reinventing themselves.

I suppose you can overdo it. I know that since we were two weeks late getting out the WriteBack campaign I’m certainly feeling a bit jammed up. Actually, I’ve resigned myself to just going over all the cards on the plane en route to LaGuardia. I booked my ticket on United, so I’m sure I’ll end up trundling from B to C concourse when I transfer through O’Hare.

At least I bagged an aisle seat.

Joni started to mention something about how she thought we could improve the front entrance. But immediately Viv and Dana blew it off and went on about their ideas for some new content for our web page. Journey, I goofed up and just let them prattle on rather than steering the meeting back around to Joni’s point. I could tell Joni was hurt because she shut up right away. I think I just need to go back to her one on one later and see what was really on her mind.

Or, better yet, wait two weeks and flesh what the idea really was in front of the team. That way I can acknowledge her input publicly.

Dad would be proud of that tactic.

Can’t wait to see him in a week.

Goodnight, Journey.

Journey Today
Crystal Trino's life journey