Ford Company’s Critical Edge

The year 2007 would be very critical for the bleeding Ford Motor Company. Each move that they would be doing could make or break them. Totally.

Sending out the new 2007 Ford Edge would be one of those moves that Ford has chosen to take. And they do think that the best way would be to sell the vehicle at a much affordable price compared to other vehicles in the segment. According to the manufacturer of Ford Country Squire parts, they would be sending out the 2007 Ford Edge with a $26,000 tag price for the version with a front wheel drive. However if you do choose to own the 2007 Ford Edge equipped with an all wheel drive, you would have to shell out an additional $2,000.

Cisco Codina is the current vice president of the Ford Motor Company’s marketing, sales, and service arm and he implies, "Inside and outside the company, we have called the Edge launch the single most important launch for the company this year. That is certainly true."

So how would the 2007 Ford Edge have an edge among all its other rivals in the market? By bearing such a lower price, the company believes that this would drive more customers to the vehicle. The company even further says that it would be their way of being competitive in the market. Ford even further assesses the situation by stating that they certainly believe that with such a strategy, the vehicle would be able to outsell all other traditional sport utility vehicles that would be available in the market.

We just wish the company the best. After all, trends in the market show that many consumers have chosen the redesigned RAV4 from the Toyota Motor Corporation this year. And if the 2007 Ford Edge really does do well, then it would most certainly show that the consumers are really opting to purchase and own crossover sport utility vehicles.

The 2007 Ford Edge would start to be on sale this coming November.