Brandmotion Selects Magellan Brand GPS for Dealer-Installed Car Navigation System

Thales Navigation, global innovator of GPS products for outdoor and vehicle navigation, announced today a partnership with Brandmotion, LLC to deliver the first integrated aftermarket Magellan navigation system, based on the best-selling Magellan RoadMate™. Brandmotion partners with leading companies to develop, market and distribute seamlessly integrated entertainment, safety and convenience products for automobile owners. The Magellan partnership will provide integrated navigation devices for select high volume vehicle lines, beginning with an integrated vehicle navigation system for Ford F-150 trucks. Distributors and dealers attending the 2005 SEMA show will get a first look at the Brandmotion booth (#12282) and at the Magellan booth (#11024, North Hall, Mobile Electronics section).

"This is an ideal opportunity for our Magellan OEM business and a strong validation of our market leadership and strategy," said Hubert Canuet, general manager of the Thales OEM business unit. "Brandmotion’s OEM-level design and engineering capabilities allow us to offer our best-selling, award-winning Magellan vehicle navigation technology and provide it as a unique, dash-integrated aftermarket vehicle navigation option with a factory-installed appearance."

This product capitalizes on the fast-growing demand for aftermarket vehicle navigation systems by providing a seamless integration option from a leader in vehicle navigation technology," said Jeff Varick, president of Brandmotion. "Our product can be easily installed to fit on the dash of on any 2004 or newer Ford F-150 truck so dealers can sell it directly to customers with the purchase of a vehicle and install it immediately with a sleek looking result."

The Magellan integrated navigation system delivers a full-color touchscreen with visual, voice and text-prompted turn-by-turn guidance for door-to-door routing anywhere in the United States and Canada. The system’s built-in nationwide maps ensure there is no need to download maps from a computer. An additional 7 million pre-programmed searchable points of interest conveniently provide locations of ATMs, gas stations, hotels, restaurants and dozens of other categories of businesses. Among the system’s many other features is SmartDetour™, which automatically routes drivers around traffic jams.

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